A consulting firm specializing in the festivals and events industry
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Richmond Christmas Parade

  • The Richmond Christmas Parade is Central Virginia‚Äôs largest event, with a live audience of a quarter of a million people along the 2.5 mile route.
  • The event is televised live and also rebroadcast at least once. The television audience for these broadcasts totals over 125,000 households in the greater Richmond area.
  • In 2007, the event was televised statewide over the PBS affiliate system.
  • Doubled sponsorship dollars in a three year period, from $100,000 to $200,000.
  • Developed alternative revenue streams for an additional $20,000 including grandstand seat sales, advertising and merchandise sales.
  • In 2007, created and produced the Comcast Character Lunch, which promoted literacy. 150 people attend this first year event, which allowed the organization to begin its goal of creating a weekend-long festival with various events and activities.
  • Created new strategies for television broadcasts to increase broadcast footprint throughout the state of Virginia.
  • Developed new marketing and promotional strategies, including print, radio and cable partnerships, memberships, and giveaways.
  • Created new publications for the event, including a souvenir program and 24 page insert in Style.
  • The 2007 Parade and Character Lunch were recognized with an IFEA Southeastern Institute Silver Kaleidoscope Awards for Best Event, Best Event within an Event, Best Program, and Best Sponsorship Materials.
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