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Home > About Us > Projects > Fiesta Fiesta - Opening Ceremony for Fiesta San Antonio

Fiesta Fiesta - Opening Ceremony for Fiesta San Antonio

  • Free event that kicks off the annual celebration.
  • Event was held outside of the Alamo and in the street in front of the Alamo.
  • Event includes a main stage with music, a vendor area, food area and sponsor village.
  • Increased the number of vendors each year.
  • Developed plans to include a variety of food vendors.
  • Reviewed and managed beverage sales and increased sales by $4,000 in one year.
  • Increased sponsor involvement from 5 booths to 25 booths. Worked with sponsors on interactive activation stations.
  • Improved marketing of event through billboards, radio ads and program advertising.
  • Increased attendance from 15,000 to over 25,000 people.
  • Improved fireworks display by having them take off behind the Alamo in 2014.

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