A consulting firm specializing in the festivals and events industry
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Edison Festival of Light

  • Managed sponsorships for Southwest Florida's largest and longest running festival, with 500,000 attendees.
  • A dozen events over two weekends in February.
  • Includes the Grand Parade of Light, the largest night parade in the Southeast.
  • Revised sponsorship program to include custom packages, return on investment measures, and new sponsor activation areas.
  • Brought in national sponsors such as Slurpee.
  • Increased overall donated revenue by almost 25%, including increasing advertising revenue by 133%, sponsorship income by 23%, and grant revenue by 20%.
  • Developed new marketing partnerships on various platforms which had a local reach of 5.8 million people, a national audience of 28.4 million, and a local value of $652,000. Increased local value by over 700% from the previous year.
  • Created new broadcast specials for the Junior and Grand Parade, leading to an audience of 18,000 people for the Grand Parade of Light on MeTV, double their normal viewing audience.
  • Managed vendors through new online application processes.
  • Oversaw all city and state relationships, including street closings, permits, and barricades.
  • Created new online applciations for the two parades, food vendors, craft show, and other vendors.
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