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Edison Festival of Light

Managed sponsorships for Southwest Florida's largest and longest running festival, with 500,000 attendees.
A dozen events over two weekends in February.
Includes the Grand Parade of Light, the largest night parade in the Southeast.
Revised sponsorship program to include custom packages, return on investment measures, and new sponsor activation areas.
Brought in national sponsors such as Slurpee.
Increased overall donated revenue by almost 25%, including increasing advertising revenue by 133%, sponsorship income by 23%, and grant revenue by 20%.
Developed new marketing partnerships on various platforms which had a local reach of 5.8 million people, a national audience of 28.4 million, and a local value of $652,000. Increased local value by over 700% from the previous year.
Created new broadcast specials for the Junior and Grand Parade, leading to an audience of 18,000 people for the Grand Parade of Light on MeTV, double their normal viewing audience.
Managed vendors through new online application processes.
Oversaw all city and state relationships, including street closings, permits, and barricades.
Created new online applciations for the two parades, food vendors, craft show, and other vendors.